At the time, MillerKnoll was in the early stages of defining its brand identity. Given a tight 4-month timeline and limited resources, I took on the challenge of creating a digital design system for millerknoll.com that aligned with the company’s evolving business goals.
B2B Corporate platform
Design lead
UX Strategy ⚘ UX Design ⚘ Visual Design & Layouts
the launch of millerknoll.com set the groundwork for future evolutions of the brand.
Align the digital experience with marketing brand standards through a comprehensive audit
Gather key insights by conducting interviews with internal stakeholders
Develop a scalable initial design system that supports long-term growth
Facilitate UX workshops to uncover insights and drive collaborative design solutions
Establish clear digital brand guidelines to ensure consistency across platforms
Prioritize web accessibility to create an inclusive user experience
The core library defined color, grid, typography, accessibility, and spacing guidelines. Dev and I developed a unique type scale and design tokens for smoother hand-offs.
Phase one included fully prototyped and animated components like buttons, inputs, checkboxes, and tooltips.
We developed 11 key brand modules across six categories—Hero, Routing, Merchandising, Brand, Editorial, and Global—to support all website use cases.
