As part of a broader initiative to enhance Herman Miller’s digital presence, we were migrating to a new shared codebase with DWR. The goal was to evolve the existing brand guidelines into flexible, modular designs that would not only create a more cohesive and elevated retail experience for Herman Miller but also ensure consistency across multiple brands and platforms.
e-comm Storefront
Product Designer
Design System ⚘ UAT
Migrate Herman Miller to DWR's shared code base by leveraging existing research, creating a flexible yet consistent content system, and defining clear brand positioning. Focus on ease of maintenance, educating teams on new processes, and collaborating closely with stakeholders.
Code Base
Herman Miller was the first brand to leverage the shared code base DWR had established. It needed to have the same components as DWR while maintaining its own unique brand expression.
Brand Expression
Herman Miller had over a dozen different brand expressions across product lines like gaming, performance seating, in-store iPad configurators, and international markets. Our goal was to unify these into a single, cohesive brand guideline.
